Experiential Marketing Campaigns

Experiential Marketing Campaigns

When attendees visit an event, it’s not the event itself that makes you want to return again but the experience you remember having.

Experiential Marketing Campaigns focus primarily on helping consumers experience a brand. People talk about great experiences so immersing them in a fun and memorable experience can turn them into brand advocates. If they have a positive experience with a brand they are more likely to use the brand in the future and share their experience through social media or word of mouth. The aim of executing experiential marketing campaigns is to build relationships and generate customer loyalty.

 

We’ve activated many experiential campaigns and have always received positive feedback from our clients.

 

Here are some examples of experiential marketing campaigns we’ve undertaken:

  • We activated 2 campaigns on behalf of the RHS. In Cardiff, we handed out daffodils to members of the public on a busy day in the City Centre to promote the RHS Flower Show. We also activated a similar campaign to promote the RHS Chatsworth Flower Show. We handed out roses to people attending the show to create a memorable experience. Handing customers a product which relates to the event they are attending will help to build brand loyalty.


  • On St David’s Day our promo team went into Cardiff City Centre to conduct a Hand-2-Hand campaign for the RHS. We saw a high rate of leaflets being handed out and many members of the public were engaging in conversation with our promo team, saying how excited they are for the event.

  • Our Promo team handed out leaflets to the attendees of Silverstone Racing to promote the Speed Machine Adrenaline Fuelled Weekender! We also placed leaflets on car windscreens in the car park to ensure attendees would directly pick these up.

  • We carried out a sampling campaign for Disney to test, promote products and gain feedback about their ‘Vampirina’ Colouring books. We interacted with children of all ages to get their opinions then sent a detailed report to Disney. 

  • Sporting events are perfect for activating experiential marketing campaigns. We handed out flags at the 6 Nations at the Millennium Stadium in Cardiff. Handing flags out at sporting events have proven to be popular with our clients and event attendees. Everyone loves a freebie, especially when it’s something they can use at the event! At the 6 Nations in Scotland, we were at Murrayfield handing out rugby newspapers to attendees of the match.

 

  • Another sporting experiential campaign we worked on which proved to be very successful was face painting at the Rugby World Cup. Our promo team supplied face painting at Wembley, Twickenham and the London Stadium. Face painting was very popular and hundreds of rugby fans wanted to get involved.

At Pear we make every marketing idea a reality and will always say yes! No idea is too obscure for us! If you’ve got an experiential marketing idea in mind or would like some inspiration, get in touch today!

 

Call 0203 876 4268 or email ml@pearcommunications.co.uk 

Spotlight on our Services: Ultra - Local Blanket

Ultra - Local Blanket:


Selecting an Ultra-Local blanket as your way to have your leaflets distributed is perfect if you want to reach people within one target town or city. You choose your Area, Neighbourhood or Postcode then we do the rest!!

Our Ultra Local Team targets your chosen area shop by shop leaving your leaflets. Therefore, you achieve a complete blanket of your printed product in the chosen area.

Maximum Saturation of your target area is guaranteed!

By having your leaflets in every premise within a certain area, you can target everyone! Whether your target audience are at the pub, getting their hair done, doing their weekend shop or out with their children, you will get your leaflets in front of them!

We’ve activated hundreds of Ultra-Local Blanket runs and they have proven to be very successful. They are the perfect way to take over your town!

Do you want your print to be in the eyes of your local community! Get in touch today! Call 0203 876 4268 or email ml@pearcommunications.co.uk for more information.

Spotlight on our Services - School Packs

Do you want your leaflets to go directly into the hands of parents? Look no further!

We can arrange for your leaflets to be put directly into Children’s school bags so you can guarantee your print makes it home! We have lots of options when school bags are involved so you can pick whichever suits you best! We offer shared book bag services or a solus distribution campaign so you can have your print alone in school bags.

If parents are not who you’re looking to target, we can enable you to target the teachers and the trip organisers. Have your leaflets in front of teachers when they’re organising the next trip for the school! Alternatively, have your leaflets displayed in school receptions for visitors, parents and teachers to pick up.

Utilising both Print Distribution & Digital Distribution streams, our UK school network gives you access to the whole school network! Pear gives you access to both Primary & Secondary Schools including both Pupils and Teachers.

Don’t miss out on having your leaflets in school bags ready to be opened by parents!

Call 0203 876 4268 or email ml@pearcommunications.co.uk for more information!

How do we target the family market?

At Pear Communications, we strive at being able to specifically target any market you choose. When it comes to the family market, we have many different way of activating marketing campaigns to target families.

SAMPLING:

Our team at Pear have years of experience in executing sampling campaigns to test, promote products and gain feedback for our clients. We carried out a sampling campaign for Disney where our team went to Soft Play Centres to promote Disney’s ‘Vampirina’ colouring book. We interacted with children of all ages to get their opinions on the colouring book. We then sent a detailed report to Disney. This is a great way to target the family market as our clients can receive real-life comments from their target audience.

ULTRA-LOCAL BLANKET RUNS:

We regularly activate targeted campaigns within specific areas chosen by our clients. We conduct an ultra-local blanket run where we place leaflets in every single premise within the target area that their target audience visit. For example, we recently worked on a campaign for Churchill Theatre where we targeted the Family Market in Bromley by placing leaflets promoting ‘Bing Live’ on Saturday 13th & Sunday 14th April. Leaflets were placed in Play Centres, Cafés, Restaurants, Supermarkets, Train Stations and many, many more sites! Ultra-Local Blankets are very successful because you can guarantee your leaflets being in the eyes of your target audience and we regularly receive a high pick up rate.

HAND-2-HAND:

Activating Hand-2-Hand campaigns target the Family Market perfectly. All you need to do is pick an event or location you want our promo team to attend and we will be outside handing out your leaflets and interacting with your potential clients. Hand-2-Hand is a great way to target the family market because leaflets are being handed directly into their hands. You get to choose exactly where our promo staff are located. For example, they could be located outside an event similar to one you’re promoting, at an attraction like yours, where the audience will most likely be similar or at a busy City Centre.

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SCHOOL PACKS:

We all know that Children aren’t always the best at remembering to pick up a leaflet or losing it before they get home….That’s why we do the job for them! We can arrange for your leaflets to be put directly into Children’s school bags to guarantee your print makes it home. Utilising our UK school network gives you access to the whole school network including Pupils & Teachers. This is the perfect way to target the Family Market because your leaflets will be in Children’s school bags ready to be opened by parents.

 

If you don’t want to miss out on targeting the family market, get in touch today!

 

Call 0203 876 4268 or email ml@pearcommunications.co.uk for more information.

Spotlight on our Services - Posters

Can you think of a time you’ve walked around your local shopping centre or walked around town and not seen a poster? Probably not! Posters are a great way to reach a whole new audience. Out Of Home marketing captures the attention of potential customers when they’re going about their daily activities!

They target everyone from local families to culture vultures to tourists. They are the perfect way to get your marketing messages delivered straight into the eyes of your new and existing audience.

Do your target audience visit a certain part of your catchment area? Or do they visit the same sites within your local community? Personalise your campaign and have your posters exactly where YOU want them! You can pick your area and we’ll do the rest!

At Pear, we can offer Out Of Home or In-Store Posters and can work to any budget, so there truly is, something for everyone.

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All you need to do is get in touch then we can get started on your poster campaign.

You’ll be able to see exactly where your posters are being distributed through our online geo-tagging reporting system. Our drivers will geo-tag every single one of your posters they place so not only will you see how many are placed, but you’ll also know their exact location. Once your campaign has ended, we will send you a detailed report outlining exactly where your posters are and how each site looks at the touch of a button.

Posters truly are the perfect way to capture your audience’s attention!

Call 0203 876 4268 or email ml@pearcommunications.co.uk to get involved!

Morrisons Supermarkets - Our new exclusive sites across the UK

We’re very excited to announce that we’ve won the exclusive rights to have our leaflet stands placed in all Morrisons supermarkets across the UK!  

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Supermarkets are very high footfall sites and are perfect for attracting the local community as well as visitors to the area. People of all ages visit supermarkets so you can target a large variety of different people by having your print in our leaflets stands within supermarkets.

With printed material information displays situated at exit points inside the Supermarket sites and with 96% of UK Adults visiting a supermarket on a regular basis, this is an invaluable way to target UK consumers!

This new growth confirms that we are the UK’s market leader in Supermarket leaflet distribution.

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If you want your print displayed in Morrisons Supermarkets across the UK, get in touch! Just email hello@pearcommunications.co.uk

Santapod - Digital Screen Campaign

We’re very excited to announce that Santapod have come on board with us for an Out Of Home digital campaign. Their digital screen adverts are now active in our Motorway Service Areas (MSA) across the UK.

Motorway Services Areas (MSA) are the perfect locations to place your marketing messages because everyone who stops there is travelling somewhere!

Digital screens are very engaging and can be placed in high traffic locations. Thousands of people pass through Motorway Services every day so your marketing messages will be on show to them. Digital screens allow businesses to target certain groups of people based on where they locate their stands. For example, placing stands in motorway services can target the UK family tourism market.

Everyone is competing for the attention of consumers online and the market is saturated. Out Of Home is continuing to broadcast and gain audiences. This is because it stands alone, away from the marketing messages of others. OOH dominates visibility because the images are large so they stand out!

Here are some images from Santapod’s campaign with us!

Do you want your marketing messages shown on our digital screens within Welcome Break Motorway Services around the UK? Get in touch! Email hello@pearcommunications.co.uk for more information!

Welcome Break welcomes Pear!

We are very excited to announce that we have recently won the exclusive rights for our stands to be placed in all Welcome Break Motorway Services across the UK! Our teams are busy installing the stands and screens in time for the Easter rush!

Motorway services are the ideal location to place leaflets because everyone who stops there is travelling somewhere! You are able to target a local market as well as tourists.

There are lots of options when it comes to advertising at Welcome Break Services. Do you want your print in our stands or do you want to wow your potential customers even more by having your marketing materials on our digital screens?!

Digital screens capture the attention of consumers because of their ability to stand out and display eye-catching content.

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If you’d like your marketing materials displayed at Welcome Break Motorway Services across the UK, get in touch!

 

A blooming successful experiential marketing campaign!

On St David’s Day our promo team went into Cardiff City Centre to conduct an experiential marketing campaign on behalf of the RHS Flower Show.

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Our team were positioned in high footfall locations around the city centre and were handing out leaflets to promote the RHS Cardiff Flower Show.

The campaign was extremely successful and saw a high rate of leaflets handed out. Many members of the public were engaging in conversation with our promo team and were very excited about the event.

We believe the experiential campaign will encourage new attendees to visit the flower show.

Do you want to try an experiential marketing campaign? It doesn’t just have to be hand-to-hand leaflet distribution! Our promo team have done face painting before sports matches, put flags on every seat inside stadiums and have walked around with giant photo frames at events!

Want to get involved? Get in touch!!