Pear Promoted an app for the New Zealand Government to commemorate 100 years since WWI

Pear are honoured to be helping the New Zealand Government with their First World War Centenary Programme WW100.

WW100 is New Zealand's First World War Centenary programme. It looks at New Zealand's participation in the First World War, commemorating from 2014-2019 through a range of events, projects and activities in all parts of the country.

The themes of WW100 match the chronology of the events of 1914-1919, each year celebrating a different theme:

  1. 2014: Duty and adventure
  2. 2015: The Anzac connection
  3. 2016: Transition - a national war effort
  4. 2017: The grind of war
  5. 2018: The darkness before the dawn
  6. 2019: Finding our way back

From official state ceremonies and legacy projects to community initiatives and personal projects, the WW100 programme offers every New Zealander the chance to consider the impact of the First World War — whether that's reflecting on the nature of war, remembering family members who served, visiting a memorial, or thinking about how their community was affected by events 100 years ago and how WWI has shaped the New Zealand of today.

Pear assisted the New Zealand Government with their WW100 project by promoting the App Nga Tapuwae Gallipoli to help New Zealanders follow in the footsteps of their ancestors. Using the app New Zealanders and tousrists can follow the Ngā Tapuwae New Zealand First World War Trails and read rich historical narratives from soldiers’ diaries, see powerful images of men in war situations and follow virtual tours of the Anzac battle locations.

Last year we helped promote their app when it commemorated the battle of the Somme and this year we helped commemorate the battle of Passchendaele.

Through this app, New Zealanders and Australians can follow soldiers footsteps and hear their stories, on the first day that New Zealand and Australia identified themselves as nations rather than colonies.

The free app also provides travel tips for tourists visiting Gallipoli.

Neill Atkinson, the Chief Historian for the Ministry for Culture and Heritage, said that it's the first time the ministry has developed an app "on this [large a] scale."

The app is being downloaded at a rate of 1000 per year making this app a key component to the WW100 project.