Target Market: easyHotel guests
Channels Used: Out of Home
Description of Campaign: We placed touchscreen TV’s and Advertising screens in the new easyHotel in Milton Keynes. The touchscreen TV is an interactive screen for hotel guests to use which shows them things to do and places to visit in the local area. The advertising screens show adverts from local attractions to encourage guests to visit. Both of these methods of digital advertising are consumer-focused and are designed to provide guests with plenty of information about the local area.
Outcome: Our client was very happy with the outcome as these screens are able to become the ‘digital concierge’ for the hotel. Our local attractions are also impressed as their adverts are shown on the digital screens, therefore increasing their visibility and footfall.
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