Out of Home / Print Campaign / Activations: Targeting International Visitors & UK Domestic Markets

New Zealand Government 

Background: We were tasked with bringing the past to life for the current generation - interest them in the story of Anzac Day and commemorate the Australian and New Zealander troops who died in World War One.

Our Solution: Over 5 consecutive years from 2014-19 we offered a unique mix of marketing campaigns to help commemorate Anzac day in London, Turkey (Gallipoli) and Belgium. This included: 

  • Experiential Brand Activations in the UK and Europe.

  • Out of Home Activity at Airports, Train Stations and Ports


Specific Services: activation, experiential, mobile billboard advertising, out of home print distribution, digital display advertising. 

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