Trestle Theatre - A Christmas Carol
About
Trestle Theatre Company is a professional theatre company specialising in mask and physical theatre. Currently based in a renovated chapel in the city of St Albans in the county of Hertfordshire, England, the company creates its own masks, performances, workshops and training, sending the masks nationally and internationally.
Trestle’s strength came from its touring work; not just touring festivals and theatres nationally, but travelling internationally, visiting 17 countries in the first 10 years. Trestle’s first few shows were produced in full helmet mask, most successful were the trilogy of shows looking at the trials of growing up: Crèche, School Rules and Hanging Around Mr Sally also went for a picnic and thought about another play (later all three were to be all included under the name Hanging Around) and had several revivals, touring for 12 years after their initial production.
Trestle’s touring has continued beyond the early nineties, the majority of the shows visiting the length and breadth of the nation, and continuing their ambition to tour internationally, adding countries such as Uzbekistan, America, Canada, Ecuador and most recently touring an adaptation of Hans Christian Andersen’s The Snow Queen around India.
Problem
A small venue situated in St Albans, an Ultra Local Campaign was commissioned to engage with families, craft seekers, older generation and commuters. Two campaigns, one to promote the Christmas Carol, the other to promote the Drama School.
Plan of Action
Print - Pear printed the posters and leaflets Distribution - Ultra Local Blanket of posters, the specialist team visits every Retail, Food & Beverage Outlets, Supermarkets, Family & Community, Arts, Culture & Heritage Sites in the St Albans area ensuring their poster and brochure were displayed in key High-Footfall point of sale locations.
Plan of Action
Reaching the audiences in the local community after Lockdown 2.0 had finished, this one-off special performance was oversubscribed.
Our distribution teams were stopped by members of the public asking for further information. The shops and stockists in the St Albans area were all very willing local ambassadors, the support for the Theatre was fantastic.