Case Study: Albany Theatre, Warwickshire

Client Name: Albany Theatre, Warwickshire 

Campaign: 2019 Season Brochures 

Main Target Market: Families, Culture Lovers & Targeted Postcodes 

Geographical Area: Local saturation within 45min drive time and key high footfall sites outside of this radius. Bespoke list agreed before distribution. 

Service Type: Completely bespoke distribution. The campaign used a collaborative list compiled by the client and Pear. We targeted local supermarkets that are continually restocked with their brochures to keep locals up to date with everything that is happening at the theatre. As well as hotels and libraries locally to catch community and passing custom.

Success: Instant increase of ticket sales for all shows across the year. 

Testimonial: “Pear have been really helpful in creating campaigns to suit our budget with some expert advice on developing our reach. Always a pleasure to deal with.” – Nicci Selby, Albany Theatre, Coventry

If you are based in Warwickshire and are looking to distribute a similar campaign….get in touch with Simon on 01446 776950 or simon.dundas@pearcommunications.co.uk

Print and Digital…working best, hand in hand

Since launching our new Digital Screens into the Motorway Service Network across the UK  in the Summer of 2018, Pear Out of Home has been used by some of the biggest brands in the world. 

The response since the services’ inception has reiterated everything that we have said about this service. Not only does it bring your marketing message to life with great visual content but It really does help with leaflet pick up rates and ensures that you get more visitors through your door. 

With prices starting from £350/month or £1,800/year per site our service provides excellent value for money when you compare it to other providers…this is largely in part because of the distribution arm of Pear. Where your digital content could be consumed on its own, it works perfectly when your print is adjacent to it. You can even tailor your digital content to ensure that as people walk past the screens they are prompted to pick up a leaflet. 

Hundreds of thousands of people visit Motorway Services each week, so why not catch their attention with some fun, exciting and memorable content…to go alongside your tangible, take home marketing material! 

Contact us today to begin your Out of Home journey!

Case Study: Bacon Theatre, Cheltenham

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Client Name: Bacon Theatre, Cheltenham 

Campaign: 2019 Season Brochures 

Main Target Market: Families & Culture Lovers 

Geographical Area: Local saturation within 30min drive time and key high footfall sites outside of this radius. BESPOKE LIST agreed before distribution. 

Service Type: Completely bespoke distribution to a collaborative list compiled by the client and Pear. Includes added value Bacon Theatre branded floor stands for their local supermarkets that are continually restocked with their brochures and showprint to keep locals up to date with everything that is happening at the theatre.  

Success: Instant increase of ticket sales after placement of Supermarket branded stands. 

Testimonial: ‘Since being with Pear Communications we have seen our client base grow beyond our expectations. This is a direct result of their commitment to the service they provide, helping us reach local outlets and companies we’ve previously not been able to. We could not recommend Pear’s service enough as they strive to help all businesses in the way that’s best for them.’
Emily Smith, The Bacon Theatre, Cheltenham

 

If you are based in Gloucestershire and if you want to design your own campaign….get in touch with Georgia on 01446 776950 or ga@pearcommunications.co.uk

We are more than just a leaflet distributor.

At Pear Communications we are huge supporters of the Tourism, Arts and Events Industry. That’s why we are constantly looking at new and innovative ways to help promote each and every one of our clients. We started out as just leaflet distributors, but we have become SO much more than that. 

Here is a list of the services we can offer. Please note whilst this list is long, it could have been longer!

 

4 sheet poster display

A frame advertising

Ad bites

Bespoke plans

Blanket Neighbourhood Distribution

Branded stands

Coffee shops posters

Consumer online ordering service

Content/app creation

Digital Marketing

Discount cards

Door to door

Experiential marketing

Hand to hand

(Pear) Out of Home

Print large format

School drops/packs

Social media coverage and support

Specific runs

Sponsorship activation

Stickers/Beer mats Printing & Distribution 

Survey teams

Tourist Information Centre service

Van branding

Warehousing

Pear Continues to Support the Tourism Industry

Pear Continues to Support the Tourism Industry

We are delighted to confirm we will be sponsoring more awards for 2019-20. This supports our commitment to investing further in the Tourism industry across England and Wales.

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We've upgraded our Digital Screen in Northampton Motorway Services on the M1

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Due to high demand for the site, we recently placed a 65” high definition screen at Roadchef’s Northampton Northbound Services, as part of our Pear Out of Home service.

This is great news for our clients in and around the Midlands as it opens up your digital content to a huge audience. The M1 is one of the busiest motorways in the UK and this site in particular receives a footfall of 135,000 per week!

To display your static or video images at these services, contact us today on 0203 876 4268 or ml@pearcommunications.co.uk

Sponsorship of Churchill Theatre Panto: Aladdin

We are proud to announce our Sponsorship of the fabulous Aladdin at the Churchill Theatre in Bromley.

The Panto is being sponsored by our sister brand iVisit London, which offers digital tourism information services to National and International visitors to London.

At Pear we believe in supporting the Arts as well as the Tourism Industry and this sponsorship agreement marks the first time we have sponsored a Panto!

We are looking forward to working in conjunction with the Churchill Theatre Team on such a great project.

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Case Study - Watts Gallery

Case Study - Watts Gallery

Watts Gallery selected the RHS Chelsea Flower Show as the location for their hand-2-hand leaflet campaign. Our promo team handed leaflets directly into the hands of attendees as they entered the flower show. This was a perfect event for Watts Gallery to reach their target audience as the show attracts very similar attendees.

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Case Study - Santapod Raceway

Case Study - Santapod Raceway

Client: Santapod Raceway

We displayed Santapod Raceway’s video marketing messages on our digital screens in our exclusive Motorway Service Areas across the UK. Motorway Service Areas (MSA’s) are the perfect way to reach your target audience due to the high footfall, especially over bank holidays and school holidays. We have 24/7 access to our digital screens and have exclusivity to over 80% of the MSA Network in the UK.

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Case Study - De Montfort Hall

Case Study - De Montfort Hall

Client: De Montfort Hall

We handed leaflets to the local community in Leicester and Nottingham to raise awareness about Gigs in the Gardens 2019. We also conducted an ultra-local blanket campaign where we placed their leaflets in all Food & Beverage, Retail, Family & Community outlets within these areas. This was the perfect way to take over Nottingham and Leicester and have De Montfort Hall’s event in the eyes of the local community. Gigs in the Gardens hosts various music acts so placing their print in a large number of sites will ensure they have the potential to reach people with every music taste. 

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Experiential Marketing Campaigns

Experiential Marketing Campaigns

When attendees visit an event, it’s not the event itself that makes you want to return again but the experience you remember having.

Experiential Marketing Campaigns focus primarily on helping consumers experience a brand. People talk about great experiences so immersing them in a fun and memorable experience can turn them into brand advocates. If they have a positive experience with a brand they are more likely to use the brand in the future and share their experience through social media or word of mouth. The aim of executing experiential marketing campaigns is to build relationships and generate customer loyalty.

 

We’ve activated many experiential campaigns and have always received positive feedback from our clients.

 

Here are some examples of experiential marketing campaigns we’ve undertaken:

  • We activated 2 campaigns on behalf of the RHS. In Cardiff, we handed out daffodils to members of the public on a busy day in the City Centre to promote the RHS Flower Show. We also activated a similar campaign to promote the RHS Chatsworth Flower Show. We handed out roses to people attending the show to create a memorable experience. Handing customers a product which relates to the event they are attending will help to build brand loyalty.


  • On St David’s Day our promo team went into Cardiff City Centre to conduct a Hand-2-Hand campaign for the RHS. We saw a high rate of leaflets being handed out and many members of the public were engaging in conversation with our promo team, saying how excited they are for the event.

  • Our Promo team handed out leaflets to the attendees of Silverstone Racing to promote the Speed Machine Adrenaline Fuelled Weekender! We also placed leaflets on car windscreens in the car park to ensure attendees would directly pick these up.

  • We carried out a sampling campaign for Disney to test, promote products and gain feedback about their ‘Vampirina’ Colouring books. We interacted with children of all ages to get their opinions then sent a detailed report to Disney. 

  • Sporting events are perfect for activating experiential marketing campaigns. We handed out flags at the 6 Nations at the Millennium Stadium in Cardiff. Handing flags out at sporting events have proven to be popular with our clients and event attendees. Everyone loves a freebie, especially when it’s something they can use at the event! At the 6 Nations in Scotland, we were at Murrayfield handing out rugby newspapers to attendees of the match.

 

  • Another sporting experiential campaign we worked on which proved to be very successful was face painting at the Rugby World Cup. Our promo team supplied face painting at Wembley, Twickenham and the London Stadium. Face painting was very popular and hundreds of rugby fans wanted to get involved.

At Pear we make every marketing idea a reality and will always say yes! No idea is too obscure for us! If you’ve got an experiential marketing idea in mind or would like some inspiration, get in touch today!

 

Call 0203 876 4268 or email ml@pearcommunications.co.uk 

Spotlight on our Services: Ultra - Local Blanket

Ultra - Local Blanket:


Selecting an Ultra-Local blanket as your way to have your leaflets distributed is perfect if you want to reach people within one target town or city. You choose your Area, Neighbourhood or Postcode then we do the rest!!

Our Ultra Local Team targets your chosen area shop by shop leaving your leaflets. Therefore, you achieve a complete blanket of your printed product in the chosen area.

Maximum Saturation of your target area is guaranteed!

By having your leaflets in every premise within a certain area, you can target everyone! Whether your target audience are at the pub, getting their hair done, doing their weekend shop or out with their children, you will get your leaflets in front of them!

We’ve activated hundreds of Ultra-Local Blanket runs and they have proven to be very successful. They are the perfect way to take over your town!

Do you want your print to be in the eyes of your local community! Get in touch today! Call 0203 876 4268 or email ml@pearcommunications.co.uk for more information.

Spotlight on our Services - School Packs

Do you want your leaflets to go directly into the hands of parents? Look no further!

We can arrange for your leaflets to be put directly into Children’s school bags so you can guarantee your print makes it home! We have lots of options when school bags are involved so you can pick whichever suits you best! We offer shared book bag services or a solus distribution campaign so you can have your print alone in school bags.

If parents are not who you’re looking to target, we can enable you to target the teachers and the trip organisers. Have your leaflets in front of teachers when they’re organising the next trip for the school! Alternatively, have your leaflets displayed in school receptions for visitors, parents and teachers to pick up.

Utilising both Print Distribution & Digital Distribution streams, our UK school network gives you access to the whole school network! Pear gives you access to both Primary & Secondary Schools including both Pupils and Teachers.

Don’t miss out on having your leaflets in school bags ready to be opened by parents!

Call 0203 876 4268 or email ml@pearcommunications.co.uk for more information!

How do we target the family market?

At Pear Communications, we strive at being able to specifically target any market you choose. When it comes to the family market, we have many different way of activating marketing campaigns to target families.

SAMPLING:

Our team at Pear have years of experience in executing sampling campaigns to test, promote products and gain feedback for our clients. We carried out a sampling campaign for Disney where our team went to Soft Play Centres to promote Disney’s ‘Vampirina’ colouring book. We interacted with children of all ages to get their opinions on the colouring book. We then sent a detailed report to Disney. This is a great way to target the family market as our clients can receive real-life comments from their target audience.

ULTRA-LOCAL BLANKET RUNS:

We regularly activate targeted campaigns within specific areas chosen by our clients. We conduct an ultra-local blanket run where we place leaflets in every single premise within the target area that their target audience visit. For example, we recently worked on a campaign for Churchill Theatre where we targeted the Family Market in Bromley by placing leaflets promoting ‘Bing Live’ on Saturday 13th & Sunday 14th April. Leaflets were placed in Play Centres, Cafés, Restaurants, Supermarkets, Train Stations and many, many more sites! Ultra-Local Blankets are very successful because you can guarantee your leaflets being in the eyes of your target audience and we regularly receive a high pick up rate.

HAND-2-HAND:

Activating Hand-2-Hand campaigns target the Family Market perfectly. All you need to do is pick an event or location you want our promo team to attend and we will be outside handing out your leaflets and interacting with your potential clients. Hand-2-Hand is a great way to target the family market because leaflets are being handed directly into their hands. You get to choose exactly where our promo staff are located. For example, they could be located outside an event similar to one you’re promoting, at an attraction like yours, where the audience will most likely be similar or at a busy City Centre.

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SCHOOL PACKS:

We all know that Children aren’t always the best at remembering to pick up a leaflet or losing it before they get home….That’s why we do the job for them! We can arrange for your leaflets to be put directly into Children’s school bags to guarantee your print makes it home. Utilising our UK school network gives you access to the whole school network including Pupils & Teachers. This is the perfect way to target the Family Market because your leaflets will be in Children’s school bags ready to be opened by parents.

 

If you don’t want to miss out on targeting the family market, get in touch today!

 

Call 0203 876 4268 or email ml@pearcommunications.co.uk for more information.

Spotlight on our Services - Posters

Can you think of a time you’ve walked around your local shopping centre or walked around town and not seen a poster? Probably not! Posters are a great way to reach a whole new audience. Out Of Home marketing captures the attention of potential customers when they’re going about their daily activities!

They target everyone from local families to culture vultures to tourists. They are the perfect way to get your marketing messages delivered straight into the eyes of your new and existing audience.

Do your target audience visit a certain part of your catchment area? Or do they visit the same sites within your local community? Personalise your campaign and have your posters exactly where YOU want them! You can pick your area and we’ll do the rest!

At Pear, we can offer Out Of Home or In-Store Posters and can work to any budget, so there truly is, something for everyone.

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All you need to do is get in touch then we can get started on your poster campaign.

You’ll be able to see exactly where your posters are being distributed through our online geo-tagging reporting system. Our drivers will geo-tag every single one of your posters they place so not only will you see how many are placed, but you’ll also know their exact location. Once your campaign has ended, we will send you a detailed report outlining exactly where your posters are and how each site looks at the touch of a button.

Posters truly are the perfect way to capture your audience’s attention!

Call 0203 876 4268 or email ml@pearcommunications.co.uk to get involved!

Morrisons Supermarkets - Our new exclusive sites across the UK

We’re very excited to announce that we’ve won the exclusive rights to have our leaflet stands placed in all Morrisons supermarkets across the UK!  

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Supermarkets are very high footfall sites and are perfect for attracting the local community as well as visitors to the area. People of all ages visit supermarkets so you can target a large variety of different people by having your print in our leaflets stands within supermarkets.

With printed material information displays situated at exit points inside the Supermarket sites and with 96% of UK Adults visiting a supermarket on a regular basis, this is an invaluable way to target UK consumers!

This new growth confirms that we are the UK’s market leader in Supermarket leaflet distribution.

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If you want your print displayed in Morrisons Supermarkets across the UK, get in touch! Just email hello@pearcommunications.co.uk