Case Study: Albany Theatre, Warwickshire

Client Name: Albany Theatre, Warwickshire 

Campaign: 2019 Season Brochures 

Main Target Market: Families, Culture Lovers & Targeted Postcodes 

Geographical Area: Local saturation within 45min drive time and key high footfall sites outside of this radius. Bespoke list agreed before distribution. 

Service Type: Completely bespoke distribution. The campaign used a collaborative list compiled by the client and Pear. We targeted local supermarkets that are continually restocked with their brochures to keep locals up to date with everything that is happening at the theatre. As well as hotels and libraries locally to catch community and passing custom.

Success: Instant increase of ticket sales for all shows across the year. 

Testimonial: “Pear have been really helpful in creating campaigns to suit our budget with some expert advice on developing our reach. Always a pleasure to deal with.” – Nicci Selby, Albany Theatre, Coventry

If you are based in Warwickshire and are looking to distribute a similar campaign….get in touch with Simon on 01446 776950 or simon.dundas@pearcommunications.co.uk