Experiential Marketing Campaigns
When attendees visit an event, it’s not the event itself that makes you want to return again but the experience you remember having.
Experiential Marketing Campaigns focus primarily on helping consumers experience a brand. People talk about great experiences so immersing them in a fun and memorable experience can turn them into brand advocates. If they have a positive experience with a brand they are more likely to use the brand in the future and share their experience through social media or word of mouth. The aim of executing experiential marketing campaigns is to build relationships and generate customer loyalty.
We’ve activated many experiential campaigns and have always received positive feedback from our clients.
Here are some examples of experiential marketing campaigns we’ve undertaken:
We activated 2 campaigns on behalf of the RHS. In Cardiff, we handed out daffodils to members of the public on a busy day in the City Centre to promote the RHS Flower Show. We also activated a similar campaign to promote the RHS Chatsworth Flower Show. We handed out roses to people attending the show to create a memorable experience. Handing customers a product which relates to the event they are attending will help to build brand loyalty.
On St David’s Day our promo team went into Cardiff City Centre to conduct a Hand-2-Hand campaign for the RHS. We saw a high rate of leaflets being handed out and many members of the public were engaging in conversation with our promo team, saying how excited they are for the event.
Our Promo team handed out leaflets to the attendees of Silverstone Racing to promote the Speed Machine Adrenaline Fuelled Weekender! We also placed leaflets on car windscreens in the car park to ensure attendees would directly pick these up.
We carried out a sampling campaign for Disney to test, promote products and gain feedback about their ‘Vampirina’ Colouring books. We interacted with children of all ages to get their opinions then sent a detailed report to Disney.
Sporting events are perfect for activating experiential marketing campaigns. We handed out flags at the 6 Nations at the Millennium Stadium in Cardiff. Handing flags out at sporting events have proven to be popular with our clients and event attendees. Everyone loves a freebie, especially when it’s something they can use at the event! At the 6 Nations in Scotland, we were at Murrayfield handing out rugby newspapers to attendees of the match.
Another sporting experiential campaign we worked on which proved to be very successful was face painting at the Rugby World Cup. Our promo team supplied face painting at Wembley, Twickenham and the London Stadium. Face painting was very popular and hundreds of rugby fans wanted to get involved.
At Pear we make every marketing idea a reality and will always say yes! No idea is too obscure for us! If you’ve got an experiential marketing idea in mind or would like some inspiration, get in touch today!
Call 0203 876 4268 or email firstname.lastname@example.org